Posts

Brand Awareness

Image
Brand awareness  refers to the extent to which customers are able to  recall  or  recognize  a  brand . Brand awareness is a key consideration in consumer behavior, advertising management, brand management, and strategy development. The consumer's ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed. For instance, if a consumer asks her friend to buy her some gum in a "blue pack", the friend would be expected to know which gum to buy, even though neither friend can recall the precise brand name at the time. Different types of brand awareness have been identified, namely  brand recall  and  brand recognition . Key researchers argu
Post a Comment
Read more

What is CTR?

Image
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that the search engine makes. But CTR is important to advertisers, too. When a user turns to a search engine, they have a question and are looking for an answer. They are expressing a need or want. What makes the search so great is users are telling you exactly what they are looking for! They’ve already decided they need something and are now trying to find it. Creating a relevant paid search ad is your first step as an advertiser in fulfilling that need. This chapter will explain what click-through rate is, what a good CTR is, how it impacts your ad rank and Quality Score, and when a low CTR is OK. What Is Click-Through Rate (CTR)? Put simply, the click-through rate is the percentage of impressions that resulted in a click. If your PPC ad had 1,000 impressions and 1 click, that’s a 0.1 percent CTR. As a metric,
Post a Comment
Read more

Skill Enhancement and Professional Development | The Need of Corporate

Image
Till a few years back, education in India was largely about the books and mugging things up for the exams while the rest of the world was focused more on skill development and preparing the youth for what they would actually face in the professional sphere. However, now, with the passage of time, we too have started to follow the footsteps of the rest of the world and are beginning to understand the importance of skill enhancement to face as well as thrive in the competitive times of today. Matching the pace with the world is no more a choice but a necessity if we, as a country, look ahead to our development in a true sense. It is high time we shift focus to the development of real-life practical skills instead of chasing merely for academic excellence. This doesn’t at all mean that academic knowhow has lost its significance. No, not at all! But the fiercely rising competition demands practical skills along with academic knowledge. Recruiters, today, wish to hire candidates wh
Post a Comment
Read more